The answer? It’s right before your eyes.
The eyes don’t lie, as the saying goes. People unconsciously stare at what they like and what interests them and look away from what they don’t like. Gaze measurement visualizes connections between people’s interests and brain activity and makes them objectively and quantitatively assessable. New clues and answers can now be found.
Calibration in just 15 seconds is achieved by a unique algorithm built by measuring more than 10,000 infants.
*According to our own research
The all-in-one system eliminates the hassle of connecting and adjusting, and makes installation easy. The simple user interface enables intuitive operation.
In addition to the conventional measurement data encryption function, a new user account function has been added to prevent unauthorized logins and leakage of measurement data and personal information.
Using the optional license, arbitrary videos and still images can be installed, enabling its applications to be expanded.
Installable file formats
|File formats||wmv||bmp, jpg|
|Size and specifications||1280 × 1024 px, 30 fps||up to 3000 × 3000 px|
・Still image data (jpg)
・Video data (wmv)
・Audio recorded data (wav)
The system computers gaze points on the monitor from the positional relationship between the pupil and the corneal reflection of light from near infrared light emitting diode (LED).